Chrome, a domestic bag manufacturer located in San Francisco, has been producing messenger bags used by bicycle couriers worldwide since 1993. Chrome has taken their extensive experience designing bags that can withstand the rigors of the urban environment and released a new small size (PAWN) to complement the existing line of waterproof backpacks.
The designs, [...]

In a year wrought with dramatic ups and downs, America’s top cross country racer Jeremy Horgan-Kobelski was able to crown the season with a stars and stripes jersey. With a commanding performance, JHK powered away from the men’s pro field to take the National Championship title for the fourth year in a row.

Jeremy’s season was [...]

Press release out of Gary Fisher:
Subaru-Gary Fisher regional rider Jesse Lalonde of Madison, Wisconsin traveled to Pennsylvania over the weekend for the Single Speed World Championships. With a commanding showing that shocked several in attendance, he scored the biggest win of his racing career.
Jesse’s trip to PA marked only the second time that he has [...]

King Earl
The King Earl group is equipment designed for professional freeride athletes.
King Earl has the optimum balance of function and durability with an emphasis on reducing weight wherever possible. Strength and durability are at or above that of the proven Big Earl equipment with reduced weight and increased precision. It is easy to make [...]

Introduction
We introduced you to the Kingfisher last year in Whistler. The samples that you rode were incorrect, so you weren’t able to get a good feel for what the bike was all about. Now we are back, with production bikes, ready to give you another run at the mountain on Fisher’s answer for the 7” [...]

Media Contact
Gene Hamilton
Tel. (970) 261-1869
gene@betterride.net
3-TIME NATIONAL CHAMP MARLA STREB TO BE GUEST COACH OF BETTERRIDE DOWNHILL CAMP AT THE MOUNT SNOW STOP OF NATIONAL MOUNTAIN BIKE SERIES
BetterRide with Gene Hamilton ups the ante again by joining forces with Marla Streb to put on the best mountain bike skills coaching in the US.
Mount Snow, Vermont: [...]