Via: BicycleRetailer

Zoic Clothing will raise funds for the Breast Cancer Research Foundation (BCRF) through sales of a new BCRF.org cycling sock for women. Zoic is donating 50 percent of the profits from the sock back to BCRF with a goal of contributing $2,500 dollars during October, which is Breast Cancer Awareness Month.

“When we formed the company we did so with the idea and expectation of being able to give back to our community, and somehow make a difference towards a greater goal,” said Eric Swenson, general manager of Zoic. “For this sock we have been fortunate to partner with a cause that is very near to my heart, as my mom is a breast cancer survivor. We are reaching out to the cycling community, a community that is very active in its cancer awareness programs, to lend its support during this fundraising effort.”

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