Via: BicycleRetailer

Long-time Specialized dealer Erik’s Bike Shop has opened a new Specialized concept store in Rochester, Minnesota. The new concept store boasts 4,000 square feet in floor space and a dramatic 20-foot ceiling. It is the 12th Erik’s Bike Shop location in the Midwest.

Founder Erik Saltvold has been growing his business for 29 years and today employs about 180 cycling enthusiasts at his 12 retail locations. Saltvold plans to open additional retail locations using the Specialized concept store model.

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