Velorution is launching their newest bike line this Friday, the Scorcher. If I ever find myself on the other side of the pond, I would love to take one out for a spin. Here’s to many sales guys!

We make the bikes, we want to ride. We came up with the Scorcher. A line of elegant, refined bicycles with a sense of history and a good portion of style.

Why? Most bicycles seen on London streets fall short of what a bike should be. A bicycle should be able to handle distance as well as the tight, rugged potholed streets of London. It must be reliable, strong, comfortable and efficient but with an eye to the graceful and slender. The lights and the mudguards should please the eye rather than ruin your machine.

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