eBay Executive Dies In Bike Accident
August 18th, 2006 by Tim GrahlAn eBay executive from Santa Cruz died in a bicycle accident on Felton Empire Road on Sunday, police reported.
Officials said Robert Hebeler, a 49-year-old vice president of the online auction company, was riding a bike when it crossed a double yellow line and was hit by a truck heading in the opposite direction.
Authorities said Hebeler was wearing a helmt, but suffered serious head injuries.
Officials said Hebeler was airlifted to a Bay Area hospital, where he later died.






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This is local to me and I heard about it. I didn’t realize Hebeler worked at eBay.
I can totally imagine the accident — the area is filled with twisty windy steep mountain roads. They’re fun to ride but you need to keep it in control.
yea, crazy.
I live on the other side of the Quarry from Empire in Felton from where it happened. And I was climbing up the grade to get to one of my local secret offroad-downhills around a blind turn, and a monster truck came blazin down going about 60 mph and I threw my self in the thorns to be sure I didn’t get hit.
That happened twice within two weeks, so it doesn’t surprise me that a rodie got hit. Poor fellow, lets bow our heads.
signed,
The flying-fish.