Via: BicycleRetailer

Giro is partnering with St. Louis-based TRG Group, Inc. (TRG), a full service licensing company specializing in design, product development and sourcing within the global market, to develop the all-new Giro Footwear brand. Under the agreement, TRG’s dedicated Giro Footwear team will design and develop seasonal collections in tandem with Giro, and will be responsible for all facets of the product line including design, operations, sales, marketing and distribution worldwide.

Giro Footwear debuted at the recent WSA show in Las Vegas and will be introduced to the Canadian market by Outdoor Gear Canada (OGC) at the ExpoCycle 2006 bicycle trade show (booth #601) to be held in Montréal, Sept. 10-12.

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