Via: BicycleRetailer.com

After an extensive search, Interbike, a division of VNU Expositions and producers of the OutDoor demo, Interbike International Expo and Winterbike bicycling tradeshow events, announced it has signed a three-year agreement with SOAR Communications, a full-service strategic marketing communications agency to develop and execute public relations campaigns serving all of Interbike’s annual events.

“After 25 years of producing successful trade events, finding the right company that could appropriately handle Interbike’s numerous and important communication needs was a tall order,” said Lance Camisasca, Interbike’s group show director. “We are very pleased to begin working with SOAR Communications—spearheaded by an old friend of Interbike’s, Chip Smith.”

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