Via: BikeBiz.com

Here’s the first - and unedited - statement from Raw Experience the company’s collapse.

It is with personal sadness and lots of emotion that we have to announce that on Wednesday 29th March 2006 the Directors of Raw Experience filed a petition for the company to be wound up.

There are a number of issues that caused Raw to end up in this position. Distribution is a middleman. If the model is based on exclusivity and the supplier does not deliver, we cannot go elsewhere to replace that product or revenue. Other models or businesses have more choice and can switch sell, although this still causes disruption, it offers an opportunity. As a distributor it is lost revenue and cannot be replaced. We are very reliant on suppliers.

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