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SRAM’s road group to launch April 7th?

March 22nd, 2006 by Tim Grahl

BikeBiz.com:

A double-page spread ad in a US bike mag carries no brand marks but urges readers to visit willyoumaketheleap.com and promises to reveal all on April 7th. However, a quick reverse IP look-up at Whois reveals that the domain is likely owned by SRAM. The ad campaign is therefore likely to be for SRAM’s new road groupset.

Keep reading…


2 Responses to “SRAM’s road group to launch April 7th?”

  1. 1 Tim Jackson- Masiguy 

    Man, those folks over at Shut Up and Drink the Kool-Aid sure are smart. Even international press links to them. Wow… I wish I knew those guys. They are the coolest!

    Oh wait, I am one of those guys… Wow! Lucky me!

    Yep, looks like SRAM is planning something. The assumption is that it is all about the road groups. Those cheeky monkeys… (or frogs?)

  1. 1 to domain name

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