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Trek to distribute Mirra’s bikes

February 14th, 2006 by Tim Grahl

BikeBiz.com:

Trek has worldwide distribution rights to Dave Mirra’s new line of BMX bikes, components and accessories. Mirraco LLC’s first products will be available in the summer.

Jim Ford, formerly of Haro, now Mirraco’s president, said: “Both Dave and I believe that a partnership with Trek allows each company to do what they do best. Mirraco will control product development, design and promotions out of our Carlsbad, California office, while Trek will handle sourcing, distribution, and sales.

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One Response to “Trek to distribute Mirra’s bikes”

  1. 1 Guitar Ted 

    Wow! Major score for Trek, as their kids bikes have totally lacked credibility in that market segment.

    I’d be willing to bet that they don’t mention the word “Trek” too much in their marketing and advertising schemes for that very reason!

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