Via: BikeBiz.com

The 12 500 Euro cash prize has been won by Bike Wight, a cycling promotion project sent in by the Isle of Wight Council.

This year’s award was for projects involving children.

The Bike Wight submission will provide children with a message that cycling is fun, healthy and environmentally sound. It uses a computer game requiring physical activity and participation.

“It is of utmost importance to teach the young generation that cycling can be a useful, environmental friendly and healthy alternative to other modes of transportation,” said Shimano Europe PR officer Harald Troost.

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