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Easton Sports and Bell Sports Merge, Now Easton Bell Sports

February 8th, 2006 by Mike

Via: BicycleRetailer.com

Easton Sports and Riddell Bell Holdings, parent company of Bell, Giro and Riddell, have agreed to merge their companies. The combined company will be named Easton Bell Sports.

“Riddell, Bell and Giro are all brands that are built on the same foundational values of innovation and quality that we have at Easton Sports. We will both strengthen our authentic brands and retain existing brand names on current products,” said Jim Easton, Easton’s chairman. Easton will assume chairman of the board status of the combined company.

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