Via BicycleRetailer.com

SEPTEMBER 23, 2005 — FORT COLLINS, CO (BRAIN)—Velimpex, the agent for San Marco saddles, is ramping up a test-ride program that the company hopes will put more consumers on its saddles. Tom Petrie, president of Velimpex Marketing, said the program lets cyclists test ride key saddle before they buy. The program—aimed at one store in major metropolitan areas—will be managed through QBP.

The program includes a steeply discounted package of saddles that includes test-pilot models, display models, backup inventory, and merchandising brochures, Petrie said. The San Marco Test Pilot Program, as it’s called, will list selected stores in all of San Marco’s advertising as well as on its website. In addition, Velimpex will refer consumers to nearby Test Pilot shops if they contact the company for information about San Marco saddles, Petrie added.

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