SOPWAMTOS Resurrected
September 7th, 2005 by Tim GrahlBack in the mid-1990s, when builders of high-end mountain bike parts flourished, a little-known group emerged, calling themselves the Society of People Who Actually Make Their Own Shit (SOPWAMTOS). This collective of eccentric, yet highly amusing individuals took it upon themselves to offer awards, often sarcastic in nature, at the bicycle industry’s annual trade show, Interbike. Some awards were serious, but most poked fun at certain industry trends, such as the move to overseas manufacturing, the tendency for individuals to claim themselves the “inventor” of a given product and particular companies’ ability to produce hype without the product.
According to the Browne, Dirt Rag has dibs on their own SOPWAMTOS Readers Award and he wants your submissions.
Examples from past years:
- Best Use of Indentured Servitude: The Chinese Bicycle Industry
- Best American Bicycle Made in Taiwan: Specialized
- Smoke and Mirrors Award: Cannondale
- “I Invented the Mountain Bike Award”: Gary Fisher
I suck at these type things… but here’s my thoughts…
- Greatest Amount of Ad Space: MTBReview.com
- The One Week Review Process: Mountain Bike Magazine





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