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Lincoln Goes For Bike Messenger Street Cred Without Permission

May 25th, 2005 by Tim Grahl

Adrants:

This Lincoln Navigator ad on page 41 of last Sunday’s New York Times Magazine, according to bike racer, former bike messenger and Animal New York Publisher Bucky Turco, uses bike messenger’s names, without permission, to promote the vehicle by attempting to create a relationship between messengers and SUVs.

Turco tells us, “Not only does this Lincoln ad hijack names of messengers who never gave permission, but just the idea that a NYC bike messengers having anything in common with a Lincoln is so far from reality. What is wrong with these idiots. Messengers hate cars. It’s like using vegetarians to sell furs, it don’t work. Who in the hell approved this creative?”

Bike Messenger Ad

6 Responses to “Lincoln Goes For Bike Messenger Street Cred Without Permission”

  1. 1 fixedgear 

    This ad campaign has been around for a while. Why are they bitching now? I guess messengers don’t read the NYT much.

  2. 2 Anonymous 

    Messanger are just middle class kids having a couple year temper before they get cushy jobs!

  3. 3 Anonymous 

    tantrum

  4. 4 Tim 

    How nice… you don’t even have the balls to leave your name.

  5. 5 bucky turco 

    Exactly this is the 2nd time they ran that ad hijacking names. Squid is sick of it. He gets flack from messengers who think he OK’d this. He’s an important dude in the community. How could you not see why he’s pissed and legitimately so. It’s an SUV for christ sake.

  1. 1 Blue Collar Mountain Biking » Coors Lite Joins Lincoln Using Bike Messenger Motif

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