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Happy birthday, Livestrong bands

May 17th, 2005 by Tim Grahl

BikeBiz.com:

One year ago today, Nike and the Lance Armstrong Foundation launched the yellow wristband cancer-awareness campaign. BikeBiz.com reported on the launch on the same day. Nike produced five million bands and Lance Armstrong thought that was too many: “I figured we’d be shooting them at each other for years.” Sales will soon go through the 50 million mark…

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