Now this is HOT! Anytime there is a giant in the market, people tend to work against them. Especially when you have a giant like Shimano that likes to make their parts in a way that they will only work with other Shimano parts. Not only a big company, but a stuck up one.

Well it looks like SRAM is starting to give them a run for their money. They picked up Truvativ and Avid last year. That combined with RockShox makes their collection of components almost complete. This article lines out a bunch of their plans to start building smart stuff for the mountain biking community.