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Live Strong

February 17th, 2005 by Tim Grahl

The Lance showed up yesterday on Oprah with his wife Sheryl Crow (Armstrong?). They talked about his cancer and racing and so on, but then Oprah challenged her viewers to beat the previous one day record sales of the Lance Armstrong Foundation’s Livestrong bracelets.

The previous record was 328,000 and they almost tripled it with sales over 900,000. It’s amazing what a bunch of housewives with credit cards can accomplish.


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