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LBM Starts Their Own Bike Line

January 4th, 2005 by Tim Grahl

Milwaukee Journal Sentinel:

At first glance, the name Milwaukee Cycle conjures up images of Harley-Davidson motorcycles. Even the orange and blue paint scheme on this new brand of home-grown bicycles looks a little Harley. Add to that a metal emblem with a beer mug at its center and you have a classic Milwaukee product.

Milwaukee Cycle is the creation of Ben’s Cycle and Fitness, a bicycle shop that’s been in the same neighborhood on W. Lincoln Ave. for 76 years…

Milwaukee Bike

Milwaukee Bike


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